I started designing inside of After Effects in 2009 for 3 simple reasons.

1. After Effects is non-destructive
2. After Effects has a lot more effects/plug-ins/possibilities
3. Minimal animation setup is required

Today's video is all about choosing to design in After Effects instead of Photoshop.

The term motion "designer" includes the word "design" for a reason. You need to have a fundamental understanding of design principles if you want to be hired as a pro.

This does not mean you need to be as professionally knowledgeable as a graphic designer, but it does mean you need to know why and how to make a composition look good.